Portfolio
I translate consumer insights and cultural trends into brand strategies, campaigns, and partnerships that drive growth.
My work spans social, creators, product launches, retail, and live experiences for fashion, beauty and lifestyle brands. Below are a few examples.
ADORE ME
CAMPAIGN: ROMANCE NOVEL
Recognizing the growing influence of romance novels and book-centered communities, I developed a campaign that translated that audience insight into a new storytelling direction for Adore Me. The concept connected product, social, creators, partnerships, and a runway experience with celebrity talent around a cohesive romantic world.
Impact: $20M+ in campaign sales.
ADORE ME
CAMPAIGN: CABARET
Inspired by my visit to Paris’s Moulin Rouge and the resurgence of showgirl aesthetics in pop culture, I developed Adore Me Cabaret’s concept and creative direction. I led the brand and social teams, oversaw production and talent casting, and connected the live experience with influencer storytelling, campaign content, and website product integration. From the runway to the shopping experience, each touchpoint brought the cabaret world to life.
Impact: 36 pieces of media coverage · 1.14B projected lifetime impressions
URBAN STEMS X EAST OLIVIA
CAMPAIGN: CABARET
I developed the marketing for UrbanStems’ first-ever dried-flower collection with East Olivia, addressing a gap in the market for flowers that last beyond a fresh bouquet. Leading brand and marketing strategy, I connected product storytelling, influencer marketing, PR gifting, social content, and ecommerce to introduce the collection to a broader audience and build a cohesive experience from discovery to purchase.
Impact: 15,000+ units sold · Coverage in Vogue, Refinery29, People, and Glamour
H&M
CAMPAIGN: Valentine's Day
I partnered with H&M on a Valentine’s Day activation across New York and Los Angeles, connecting immersive floral installations and in-store experiences with influencer marketing and social storytelling.
I led integrated marketing strategy, bringing the partnership to life through retail touchpoints and creator content that extended the experience beyond the store.
Impact: 75+ influencers · 35M+ potential reach · Activations in Times Square and The Grove